Most people are astonished at the cost of using search engine optimization companies. These companies often charge thousands of dollars just to manage your search engine campaigns. The truth is, it doesn't require rocket science to catapult your website up the rankings.
There are two main things you should know about SEO - onsite optimization and offsite optimization. Onsite optimization refers to customizing your site so that it is more search engine friendly. Offsite optimization refers to the building of backlinks (incoming links) to your website.
Many experts regard offsite optimization as being a more important factor to getting super high rankings. A site which doesn't 'tick all the boxes' but has sufficient quality incoming links will rank very well on Google or Yahoo.
So really you should concentrate your energy on building backlinks to your website. Quantity and quality are the key here. You'd want as many links from as many relevant websites as possible. If the site that is linking to yours is not relevant, then the 'linking power' of the incoming link will not be as strong as from a website that covers a topic similar to yours. Search engines like Google or Yahoo want to provide relevant content to their users, and that is why this is the case.
Some ways to boost your number of backlinks include posting in forums, using social bookmarking sites to create incoming links, creating blogs (which are viewed as authority sites) and writing articles. Those are some highly effective ways to get a stream of juicy backlinks.
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